Public relations and corporate reputation essay

As Griffin explains it: Thus it can be seen that PR can complement advertising and marketing but it has its own identity as a profession Public relations also involve in assessing and supervising public attitudes as well as maintaining mutual understanding and relations between an organization and its public.

Public Relations - Corporate Reputation programme - Essay Example

A study regarding ethical judgments concluded that regardless of people's cultures and religions, honesty outweighed all other considerations. Thus PR's role of consciences in the decision-making is particularly important Dennis, Besides, Public relations should advance its professionalism by codifying and enforcing ethical conduct and standard of performance, serve our society by using mediation to replace misinformation and execute its social responsibility to promote human welfares.

It has been argued that ethics is the duty to tell the truth.

InWorldComm admitted falsifying its income statements and became the biggest bankrupt company ever. When a PR practitioner is discovered telling a half-truths, he will be resented. Ethic is defined as a value system for making decisions about what is right or wrong.

Public relations, as a communications function, has a major role in disclosing the company financial and other critical information as well as the management of relationships between the organisation and its key stakeholders.

Moreover, CSR-focused businesses would promote the iterest of the public by encouraging community development and abolishing practices which give damage. Another example, Shellone of the pioneer in triple bottom line reporting, has put much attention and emphasis on their CSR policy, has failed to prevent the scandal of misreporting its oil spill crisis in In making a distinctive claim for public relations to take ownership of reputation, Griffin distinguishes between operational crises and reputational crises.

It is true that the most important thing is how a company conduct itself and deal with its publics. Reputation wreckers and how to build better defences, Bloomsbury Posted by Richard Bailey on 07 Feb First PR need to improve the conduct of company by emphasizing the need for public approval.

What role should public relations play in improving levels of corporate social responsibility. In recent times, it has also been seen that some of the most famous companies lost public confidence from the publicity because of their dishonourable behaviours.

A recent economics text made the connection explicit: But is reputation the driver above public health. Thus ethical dilemmas are especially common in Public practices because PR always need to handle highly sensitive and controversial matters. Honesty is particularly essential to the communication industry because dishonesty leads to lack of trust.

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What role should public relations play in improving levels of corporate social responsibility.

Critics argue that CSR is just a superficial window-dressingthey believe that companies like BP, British American Tobacco and McDonald's are using CSR programs to distract the public from ethical questions incurred in their operations.

Surely relationship management and communication management the subject of further essays in this series are at least as important in this process. If so, it would suggest a tendency to close ranks and protect the organisation rather than open up and expose poor practices.

It was a time that businesses were growing rapidly and internationally Lantos, According to the PR professional codes of conduct, telling the truth underpins all other practices Keller, Well… For a start, reputation was a later addition to an earlier definition look carefully and you can see the join.

Reputation has a greater resonance with external communicators than those responsible for internal communication, though many will agree with Quentin Langley that employees should always be considered the first line of defence. It is very important for the company to truly embrace CRS.

It is defined as the management of communication between an organization and its publics Grunig and Huntp. Interestingly, as if to prove this point, Regester Larkin was acquired in by Deloitte. Another question to ask is which role in an organisation is responsible for reputation.

As a management function which looks after organization's reputation (McElreath ), to look for the company best interest, public relations practitioners should actively be engaged in the proposing and initiating of Corporate Social Responsibility.

The Role of Pr in Reputation Rebuildin in Hollywood Essay. public relations to build a strong relationships in order to promote the reputation of an individual, an organization, or an identity that relies on the public’s opinion for it to function.

The Role of Pr in Reputation Rebuildin in Hollywood Essay.

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public relations to build a strong relationships in order to promote the reputation of an individual, an organization, or an identity that relies on the public’s opinion for it to function.

Every inhabited place on earth has a reputation» Anholt,p.7 A reputation according to the dictionary is “the estimation in which a person or thing is held, especially by the community or the general public”. A country communicates with the rest of the world and creates its reputation through what Anholt (, p) calls the six natural channels.

Nov 20,  · The Relationship between Public Relations and Marketing essay. ensuring success of the company, its high reputation in the face of fierce competition.

internal function is aimed at creating and maintaining corporate social responsibility within the organization (good reputation of the organization among its staff, formation of a /5(4). Related Documents: Public Relations and Corporate Social Responsibility Essay Corporate Social Responsibility Essay CSR is an important consideration in operations management: Corporate social responsibility is the responsibility for businesses actions to be based on respect for people, the community and the broader environment.

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Public Relations - Corporate Reputation programme Essay